Hello There, I'm Kiragu. By now you get the gist, I'm also part of the family of creatives at Oak Concepts and this time we embark on a design adventure with Haircare by Cee, a dynamic haircare brand from Melbourne's southeast, that manufactures hair products for African hair in all its forms. Here's a glimpse into our creative journey.
During one of our lunch breaks, we received a Instagram dm from haircare by cee, they needed us. Our office buzzed with excitement as we received a brief from the client on what they envisioned for their brand. They were on a mission to redefine haircare for people with all types of African kinky hair – from chemically treated locks to natural curls, braids, and dreads. They needed a brand identity that would resonate with their diverse clientele and reflect their commitment to natural, effective products like shea butter, growth oil, and sleeping bonnets.
With sketchbooks in hand and surrounded by inspiration, we began to weave ideas together. The challenge was clear: to create a logo and packaging design that would embody the essence of haircare by cee – a blend of culture, heritage, and grace.
With a clear vision in mind, we moved to the design phase. We chose a warm, earthy color palette to reflect the natural ingredients of haircare by cee's products. The logo, featuring a beautifully intricate design of a crowned figure, symbolized the brand's mantra: "Love Your Crown." Every element, from the typography to the packaging materials, was meticulously crafted to exude elegance and authenticity.
Once the designs were finalized, it was time to bring them to life. We created stunning packaging for products like shea butter and growth oil, each adorned with the new logo and thoughtful details that told a story. The packaging design was not just about aesthetics; it was about creating an experience for the customer, making them feel special with every purchase.
The day of the reveal was filled with anticipation with the designs resonating deeply with the brand values and vision. The cohesive brand identity helped haircare by cee strengthen its market presence and connect with its audience on a deeper level. Seeing our designs on their products, ready to hit the shelves, was a moment of immense pride for our team as we played a part in empowering their customers to embrace their natural beauty.
At Oak Concepts, we take pride in crafting designs that inspire and empower. This project was a testament to our commitment to excellence and our passion for storytelling through design.
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